|Hurry! A big sale!|
So naturally, sales are small as well.
Three per cent. Eleven per cent. Thirteen per cent.
The Frau has seen it all. And none of these discounts are usually high enough to persuade her American-trained "take 80% off already reduced prices at Kohl's" mind to rush over to take advantage of them (especially, when, like this one pictured, they come from furniture stores with SFr 15,000 couches).
Where do these stores get these numbers? Imagine if you will, a Swiss meeting to decide the discount.
"Well, what about 10% off?"
"Good, but that's really only saving people the 8% tax plus 2%."
"Well, how about 15% off?"
"What?! That's making things too cheap! People won't buy them. They'll think something is wrong with the quality."
"Well, then. The magic number must be 13%!"
"Perfect. Let's now let's get a little Aktion going on that."