Monday, April 02, 2012

The worst logo the Frau has ever seen

No. This is not a joke (it is April 2, people). It's just bad design. This is the logo for the Baden City Festival. Or at least, a sad excuse for a logo.

It really bugs the Frau because it's everywhere in Baden. On bus wraps. On posters. In her mind (She works in advertising so please excuse her, she's a little strange and these kind of things drive her crazy all the time).

But never this crazy.

Help. Can someone please explain why you would hyphenate the word "Baden" as "Ba-
den?" After all, for German, it's a very short word and there is plenty of room to write the five letters in the second line of this logo.

The only saving grace for the Frau? They are not calling the festival "Badenfahrt" like they did in 2007. (If you're wondering, yes, they had t-shirts with "Baden" on the front and "Fahrt" on the back. The Frau regrets not buying one, but she barely survived the festival due to living directly above the rock and pop stage which featured "famous" Swiss rappers sharing their art until 5 a.m. for 10 days straight.)

And now the city wants her to buy a Stadtfest Ba-
den festival pin for CHF 40. With this logo on it. For the pleasure of not being able to sleep for 10 days. Oh, the joy that is Switzerland sometimes.

Is it just the Frau being overly sensitive? What do you think of this logo?


Miss Footloose said...

The mind boggles! Switzerland hasn't morphed into a third world country, has it?

Chantal said...

Ha, ha. Well, with this logo you could make that argument.

SwissMerica said...

Well, I really be-
lieve its great.

Chantal said...

Thank you for your op-

Kathy said...

Sounds like Stadtfest would be a good time for a vacation.

Kathy said...

Also, why the comma?

Chantal said...


on both, good points,

Tanya D said...


Chantal said...


Allison L said...

that logo and letter placement is horrible!

I hope you are getting out of dodge for this festival. sounds like a nightmare for sleeping!

Hattie said...

They can't be good at everything!!! Swiss rap. The horror!

Hattie said...

They can't be good at everything!!! Swiss rap. The horror!

Chantal said...


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