God save the Frau, Stadtfest Baden is here.

Are you ready yodelers? Because it’s that time of year. Time for the festival with the worst logo the Frau has ever seen. 

Can someone please explain the comma?

In a way, the

Stadtfest Ba-

den,

logo is so bad, it’s good. And it’s everywhere. On bus wraps. On billboards. On the festival plakat that the Frau will probably be forced into buying just for going out her front door. Even the shops in Baden are getting into the action, arranging the logo in the proper

Stadtfest Ba-

Thank goodness they didn't forget the comma!

den,

arrangement on their windows. Yes. With the comma and the bad word break and everything. It’s almost too much fun for the Frau to handle. And you know the Frau. Would she ever be sarcastic?

In case you can't tell, the Frau isn't overjoyed for this Fest. She learned from experience that a 10-day festival in Baden will make her completely sleep deprived and overly anxious to never hear a collective drunk scream at 5 a.m. or a Swiss-German rapper played at ear-defending decibels again.

Ja, die Frau hat Erfahrung. She lived through another one of Baden’s 10-day festivals in 2007. It was called Badenfahrt and it taught her that even Swiss buildings made with 100% concrete can shake when placed next to a rock and pop stage featuring, you guessed it, Swiss German rappers.

Anyway, Badenfahrt had a better logo but a much more unfortunate name. Not that the Swiss minded. In fact, they actually sold T-shirts with Baden on one side and Fahrt on the back. The Frau now regrets not buying one so she’ll most likely be ponying up the CHF 40 for her plakat featuring the worst logo she has ever seen just for the novelty of actually owning such a souvenir.

Are you coming to Stadtfest Ba-

den,? 

Five Swiss Websites That Could Use a Makeover

There is something that even after living in Switzerland for five years I cannot understand: Why Swiss companies can't design a decent website. I realize that like most things in Switzerland, 20 years behind the times is about standard. And nothing proves this point more than these websites. Yes. Instead of designing for the Internet, these companies seem to think it works to design for direct mail and use the direct mail ad as the website.

There are two things wrong with this approach:

1. Direct mail is bad enough in paper format.

2. Direct mail on the web is even worse.

Most of these websites also seem to forget that online commerce is something that is possible in the 21st century. Heaven forbid I would want to see an overview of what a store sells and actually order something with my credit card.

Anyhow, here is a good representation of the quality of a .ch. Have fun.

Jysk Furniture

Fust Electronics

Jumbo Hardware Store

Media Markt Electronics

Denner Discounter

Are you often frustrated by Swiss websites? Know of any other bad ones I'd enjoy?