
As I read the Tages Anzeiger this morning, I came upon an article with the headline “Felsenputzer entgernen Vogeldreck.” I wasn’t 100% sure what this meant, and as I read the article, I discovered it was something about the Swiss scrubbing their mountains clean.
This wouldn’t surprise me.
At work, I looked up the words and asked my colleague to confirm what I now found utterly amazing.
“Yes. It says they are cleaning bird shit off the mountains,” he said.
Well. Since the Swiss scrub trash cans at public transport hubs, clean my street every morning, and even have a police force to deal with people disobeying trash laws, the whole bird poop thing didn’t actually seem that strange.
Then my colleague pointed to the date above the article—April 1.
“It must be a joke,” he said.
No! I really wanted it to be true. I looked further for clues.
Further back in the paper was a job advertisement from Swiss Tourism looking for “bird shit cleaners”. This got me to their website where I discovered the most interesting and interactive advertising campaign I have seen in my three years in Switzerland. And it was launched on April Fool’s Day no less. Brilliant. It’s like the Swiss are actually making fun of themselves. Is this possible?
There’s even a YouTube video and contest on the MySwitzerland website of the Swiss crew going out to clean the bird shit off the Alps.
Awesome. I love it. It’s one of those rare moments when I can look at a Swiss ad campaign and say, “I wish I had done that.”












